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Badass Show with Alina Trigubenko, co-founder of the platform for coaches – Awarenow

Badass Show is a raw-and-real talk show with no holds barred. Victoria interviews badass digital entrepreneurs on their life, career, wins, fuckups, fears, and struggles along the way. Honest and bold conversations show people as they are and are aimed to inspire the digital community.

Our last Badass Show guest was a co-founder of Awarenow, Alina Trigubenko. Awarenow is the only all-in-one coaching platform. Its team helps coaches and coaching organizations scale and maximize their impact. Alina loves enabling changemakers to achieve more and scale with the help of cutting-edge technological innovation. We had a chat on how revolutionary are the opportunities in the mental health and well-being spheres, what it is like to rock a startup, and how to choose a coach, not a fucker, who pretends to be the one.

Bit of it

  • How do I know who is a good coach, and who is a bullshitter? Do I have to ask for a certification?

Coaching as opposed to the therapy market is not as regulated. And this is something perceived as a problem on both sides of the market place. The clients and the coaches, the certified coaches themselves that go through training, certification process… who is a good coach and who is not? I think it’s really about chemistry. I have a team of coaches myself, and many executives that I know also have the teams of coaches. That’s usually a yoga teacher, and then let’s say a business coach, a leadership coach. A new trend that’s been boiling up for some time is kind of highly specialized coaches. So let’s say leadership coach for a technical talent, or an accounting career coach, and so on.

There is no kind of silver lining in this industry. You have to really evaluate what you are looking for, and then, based on that, you have to evaluate several dates points about what’s possible in terms of approaches, modalities, and so on. Different holistic modalities are called healing arts in a holistic world, same as coaching – coaching is an art. There is a linear prescription. It’s more about a co-creation, figuring out the process that would work for you during the process itself.

Watch the full interview below.

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Written by Victoria Loskutova

Chief Creative Officer at Badass Times, Co-founder of Badass Empire, journalist, rebel, badass.


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